Everything you can dream of is already yours.
Born in Germany, to a German mother and an American father, I got introduced to traveling at a very early age and I loved it!
One of my first memories is from Turkey. I just watched the movie Aladdin and was fascinated by the story from the first second, and then 6 year old me found herself on a street market in Istanbul. It was very busy and I immediately had the feeling I was inside the movie - how exciting!
From that point on I was addicted to traveling, exploring new cultures and collecting stories about humanity and our world.
That was my dream, but it took some time for me to make that dream come true.
First, I did what you do in order to fit in and lead a normal life: I studied in Germany, doing internships with the goal to end up in a big company with a good reputation. There was no other choice - for some years, I allowed other people to create my story and design my life.
In 2013 my German life was very different to what I had imagined it to be, so I decided to take a time out in Mallorca, not knowing this decision would change my life forever.
All I knew was, I did not want that lifestyle anymore, I wanted to feel the excitement again that I felt on the street market in Turkey. I just deeply believed life has to offer more and I wanted more!
Finally, in 2014, the idea was to unplug myself for a while to find my purpose, but I found my first client!
THAT IS WHEN IT HIT ME - I CAN DESIGN THE LIFE I WANT, IF I JUST CHOOSE TO.
I was open to possibilities and so they showed up.
That's how my creative agency came to life and that is also the beginning of my journey to becoming a Life & Business Design Coach.
Within the 5 years of running a creative agency, I went through many ups and downs. But the most important gift my agency gave me was FREEDOM. I got to choose where I wanted to live, who I wanted to work with and for me, that was pure magic. Nobody ever believed I could, but I proved them wrong.
I believe fitting in one box is overrated. You can be proud of your whole self & share it with the world. Only then you can fully thrive!
As a highly creative and multi-passionate soul, I always wanted to do & be so many things at once - of course that only leaves you burnt out - I had to learn the hard way.
Some people told me I was not multi-passionate, but indecisive and that was the biggest block I had to overcome to create a successful business.
But what I realized very quickly was:
* I do not have to fit into one box!
I know to be true, that you can be multi-passionate and put your whole self on the table and still be very successful. The only thing I had to master was focus - I could do anything, just not everything at the same time.
So first, I focused first on building my copywriting business, getting a good reputation and now it is basically running itself with client inquiries through recommendations. That was what I knew I could do and also the business that gave me freedom in the first place.
But whilst enjoying the perfect combination of doing what I love and having freedom, I realized copywriting was not the only thing I was meant to do. Again, my multi-passionate soul called & it was loud!
After hiring my first coach, I knew exactly what the missing piece was. I wanted to do more than helping businesses with their brand story & copy. Although I adore writing and creating brand story concepts, that was not my soul´s purpose.
I wanted to empower more women to take responsibility for their lives and design a new reality for them. Because I knew, if I could do it, anyone can do it, too.
As I am a perfectionist when it comes to my work, I booked a life coaching course, became a certified life & solution-focused coach & also a NLP practitioner. Now I live my true purpose and dream life by helping women like you overcome their obstacles, find out what it is they truly desire and then build a life and business around their dreams.
A girl should be two things: Who and what she wants.
- Coco Chanel