What I learned about communicating your business & intention as a creative entrepreneur

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18. January 2020

Lately, I’ve had a few insights on communicating the value of your creative and soul-led business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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All we, as creatrices, bring to life mirrors the relationship to ourselves, how we feel, what we value most. A certain coaching approach, a program, a book and even our content reflect back right to us. To where we are in our own inner trust and how we connect to our own work.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We work very intuitively, meaning, people can feel the joy, but also the stress, we put into our work. They feel how aligned we are with our work, or if we only created something because it seemed to be the right thing to do.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I tried to follow blueprints that worked for other entrepreneurs in the very beginning, but that never worked for me – and if you’re a creative soul, it won’t work for you either!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What really matters is our own alignment with the work we create. We have to listen to our own rhythms, flow with our intuition. That is the most natural way we can communicate our work, our intention and our values.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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There are two things that I found to be important when it comes to communicating creative & soul-led work.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌙 Our confidence in our work does not (only) stem from degrees we have achieved or courses we finished. It comes from our whole life experience. In every creative piece of work, you can see, hear, smell, taste the experience of the creatrix. When you write, draw, design, coach… Our work is inspired by what we have experienced in life and that makes it so beautifully unique.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌙 This life experience should be communicated to our audiences. Talking about our stories, our learnings, the beautiful & the ugly sides of life. All that has shaped us flows into our work, so let’s take our audiences on a journey into our past, present & future.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Communicating our value & intent in a noisy online space needs our unique fingerprint. So follow your rhythm and create content naturally – not forced by a blueprint.