How my background in fashion, PR and TV formed my view on storytelling

19. July 2019

My multi-passionate soul made me try out different jobs in my early 20ies. I worked for a fashion magazine, in fashion PR, was a writer for radio and TV.
What all of these experiences had in common – I was telling stories! Mostly through the written and spoken word & shortly through motion pictures as well.
What I learned was, that only telling one story once is never enough, your brand story has to stay in motion and influence your copy & content, even your microcopy. This is what I teach my clients & the foundation we use to craft unique brand stories and translate these into a branded voice and tone for your copy & content and create a whole strategy to share your message!